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Our Story

We built this for the ones
who were never quite
on-trend.
They were ahead of it.

alt.style is the marketplace for the stylists, colorists, and image-makers who create culture — not follow it. And for the clients who are tired of being told what "polished" is supposed to look like.

Why alt.style exists

The mainstream was never built for most of us.

Every major beauty platform was designed around the same archetype: the blow-out client, the bridal aisle, the corporate headshot. Clean. Safe. Forgettable. The algorithm decided what "beauty" looked like, and everything outside that line got buried.

Meanwhile, a generation of stylists was doing the most extraordinary work of anyone in the industry — the vivid-hair colorists mapping five-colour fantasy fades on a single head. The editorial makeup artists turning commissions into canvas. The vintage wardrobe consultants who know that a 1974 Ossie Clark dress says more about a person than anything off a fast-fashion rack. Gender-fluid stylists. Avant-garde portrait photographers. Sustainable slow-fashion curators. Brilliant, booked, and invisible on every platform that was supposed to exist for them.

"The box they built was never our box. So we stopped trying to fit in it and built something else entirely."

alt.style started from a simple observation: the most creatively alive corner of the beauty world had no real home online. No platform that understood their work. No audience that was actively looking for them. We're here to fix that — for good.

This is not a directory. It is not a listing site with a contact form. It is a full creative economy — discovery, booking, community, and income — built specifically for the professionals and clients who never saw themselves in anyone else's version of beautiful.

What we stand for

Four commitments.
No asterisks.

These are not talking points. They are the architecture of everything we build, every decision we make, and every partnership we accept.

01

Radical Inclusivity

Every body. Every aesthetic. Every identity. We do not have a "look" — we have a belief that beauty exists in infinite forms. Our platform reflects that in who we feature, who we amplify, and who we build for. Tokenism is not inclusion. We build the whole table.

02

Creative Freedom

No scripts. No uniformity. No corporate beauty standards masquerading as "brand guidelines." Stylists on alt.style own their narrative, their aesthetic, their rates, and their rules. We provide the infrastructure; the vision is entirely theirs.

03

Maker's Economy

85% of every booking goes directly to the professional. Full stop. The people doing the work should earn from the work — not hand the majority to a platform for the privilege of being listed. alt.style is economically on your side.

04

Sustainability

We actively champion slow fashion, ethical sourcing, low-waste studio practices, and conscious beauty. We badge stylists who meet our sustainability standards and surface them to clients who care. Because the planet is not a trend.

The People

A small team.
A very large belief.

We are not a VC-funded machine. We are people who were tired of waiting for the right platform to exist — so we built it ourselves.

S
Sasha Delacroix
Founder & CEO

Former editorial stylist and creative director. Spent a decade watching extraordinary talent get buried by algorithms built for someone else. Started alt.style to stop watching.

M
Maya Osei
Head of Community

Community architect with roots in underground fashion and grassroots creative collectives. Believes deeply that the real tastemakers have always been outside the building.

J
Jamie Reyes
Head of Technology

Product engineer who has spent years building marketplace platforms. Joined alt.style because for once, the thing being built was worth protecting. Here to make the tech invisible so the art isn't.

Our Vision

Where we're going.
Not where we are — yet.

These are targets, not trophies. Ambitions, not announcements. We're sharing them in public because we intend to be held to them.

10K
Stylists by 2027
Ten thousand independent professionals with a real platform for their real work.
50
Cities
From the obvious to the overlooked — the underground is everywhere. We're finding it.
5
Countries
Starting in English-speaking markets, expanding wherever alternative aesthetics flourish — which is everywhere.
Style is identity. Identity is power. Power belongs to you.

— The alt.style Manifesto

Come as you are

Two ways in.
One community.

For Clients

Find the stylist you didn't know existed.

You've spent years describing yourself to stylists who heard you but didn't quite get you. The vivid colour specialist. The vintage curator. The artist who'll turn your concept into something real. They're here. Go find them.

Explore Stylists
For Stylists

Stop apologising for your aesthetic.

Your work is too specific for the mainstream platforms and too good to be invisible. alt.style is built for exactly the career you have — the one that doesn't fit any dropdown menu. 85% revenue. Full creative control. An audience already looking for you.

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